Remember
the commercial where the frizzy-haired blonde goes through the
checkout lane, looks at her receipt in amazement, then runs from the
store with her packages, yelling “Start the car! Start the car!”
to her befuddled husband. She jumps into the car, they drive off, and
she whoops with glee. Why? Because she thinks the store undercharged
her. What a role model! Shouldn’t she have said something to the
clerk? Don’t be silly! There’s nothing like cheating someone to
really make your day, I always say. And if you run into anyone
foolish enough to think cheating is wrong, just point them to that
ad.
And
I love the series of ads featuring various couples standing in their
front yard saying “We owed the government $417,312 (or $20,000, or
$6,918) in back taxes, but thanks to Screwem & Sons, we paid only
$3.20.” Way to go, folks. How in the hell did you manage to get so
far behind in the first place? Ever consider cutting back on your
spending? (What? When you can in effect cheat your way out of your
responsibilities? Nonsense!) Or you can file bankruptcy and leave
your creditors holding the bag for the debt you incurred.
I
know, I know…we all cheat in some way or another. We all fudge a
bit on our taxes. Few people are noble enough to be totally honest in
matters where to do so will cost them more money than they think is
right or fair. There’s no harm in it, really. Is there? Anyone who
rigidly obeys every law…many of which are ridiculous to begin
with…is looked upon with mild scorn.
Being
misleading is just a few steps below whit lies as a form of cheating,
and is, to be honest, the foundation of the advertising industry.
We’re totally used to the fact that only one tenth of one percent
of what we’re promised in ads actually fully lives up to that
promise. (The photos fast food chains use for their
“Double-Triple-Piled-High Burger” bear absolutely no resemblance
to what you’re handed if you’re foolish enough to go and order
one.) The art of advertising photography is completely built on
misleading prospective buyers. Ice cream is really lard, milk is
watered-down Elmer’s glue, coffee is tea, and those little bubbles
of freshness along the inner rim of the cup are created by using
soap. The explanation that many foodstuffs do not photograph
well…real coffee photographs like crankcase sludge…and that real
ice-cream would melt under the heat of the lamps necessary to light
it makes sense. But it’s still cheating.
Seen
or heard those ads which say: “Emerging science suggests that
Blexaplus-D may help reduce the signs of aging” or whatever. Now,
that’s not cheating. They’re telling you the partial truth, but
in a way which equals cheating. Look at it again. “Emerging (not
established) science suggests (doesn’t say for sure) that
Blexaplus-D may (not will) help (not completely do the job)
reduce (not eliminate) the signs of aging (not aging itself).”
Wonderful. I’ll take ten bottles/jars/tubs/tubes, please.
Loan
companies engage in an oblique form of cheating those in debt. It’s
cheating by omission, in not revealing what admittedly should be
obvious but is not to those who don’t bother to think before
acting. They’re more than happy to lend you money to pay off
overdue bills, but they neglect to mention that not only will the
bills you got behind on keep on coming each month, but you will have
the additional burden of paying off the loan. Well, I’m sure you
can take out another loan to pay off the original loan. It’s a
vicious circle.
And
each day we must carefully tiptoe our way through a maze of double
standards, hypocrisy, contradictions, half-truths and outright lies.
Is it any wonder we have a hard time coping? But it'll all get better
soon. Really, it will. Trust me.
Dorien's
blogs are posted by 10 a.m. Central time every Monday, Wednesday, and
Friday. Please take a moment to visit his website
(http://www.doriengrey.com)
and, if you enjoy these blogs, you might want to check out Short
Circuits: a Life in Blogs (http://bit.ly/m8CSO1).
1 comment:
My former boss decided to rent a storage unit for some extra things we didn't need around the office. Now, the place he found had a HUGE ad that the first month of storage was FREE. What they didn't tell you is that there was a start-up/filing fee in order to get that first month free. End result? It wasn't really free.
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