Dear
Lord, but we are a gullible lot. (I chose “gullible” over several
stronger but no less accurate words.) And each of us apparently
considers the others to be dumb as a pile of rocks. That belief is
the foundation of corporate and political America, and I am truly
amazed at not only how stupid they think we are, but by the fact that
too often that belief is justified.
They
stroke our egos with one hand and rifle through our wallets with the
other. And they have reached the conclusion that we’ll fall for
anything if it sounds good enough. Banks, without our permission,
take money from our checking accounts, switch it to our savings
account, and proudly crow about how they
are saving us money. The word “bullshit” leaps readily to mind.
We’re
told we can get a Free Credit Report, without mentioning that it
isn’t “Free” until we shell out our good money to become a
“member” of something or other.
Cars
used to be “used.” Now they are “pre-owned.” All the
difference in the world! And we can get astonishing savings on the
purchase of a new car if we are a “well-qualified buyer” without
giving us a clue what they mean by “well-qualified.” We are told
that “No loan application is refused!” without mentioning that
there is a considerable difference between accepting an application
and approving the loan.
We
can buy almost anything with “No Payments or Interest Until 2755!”
Uh.....I’ve never quite figured that one out, but if it means I’ll
still be paying for it in 2755, I don’t think I’m interested.
If
I’m told I can get $300 off on the purchase of a new gadget, I
wonder if I’m the only one curious about what the cost must
normally be if they can lower it by $300 and still make a profit.
(And have no doubt…no company is in business to lose money.)
Fast
food restaurants lure us in with commercials showing at a “typical”
one of their franchises in which at least fifteen people are
simultaneously jumping up and down and sloshing Cokes all over each
other in the excitement of having won tons of money. And no one ever
seems to notice the astonishing difference between the items
displayed on the posters and what is actually handed us.
Billboards
and TV ads show us mouth-watering, 10-inch high sandwiches, open
buckets of chicken with pieces piled high (a favorite phrase) above
the rim. They apparently assume no one is going to be smart enough to
wonder how they manage to put the lid on the bucket. Or, more
importantly, they don’t care.
People
who attend sporting events are obviously hard of hearing, which is
why, I am sure, all commercials pertaining to them are screamed at
the top of the announcer’s lungs. In print media, Second-Coming
type is required for “special” sales (ONCE-IN-A-LIFETIME ANNUAL
PRE-GROUNDHOG DAY SAVINGS!!!) to alert the brain-dead to the
spectacular values being offered.
We're
told “This 1849 $50 gold piece is now worth $87,000,000!! Own your
own genuine replica, plated in .0000004 REAL GOLD for only $19.99”.
And then we are cautioned that there is a “strict limit” of five
per customer! Really? Wanna bet that if anyone is stupid enough to
want 400 of the worthless pieces of dreck, they'd be more than happy
to bend the rules just for you?
Organizations
like Publisher’s Clearing House show delirious winners (all,
coincidentally, standing in front of well kept, upper-class
homes...it’s probably too difficult for the cameras to walk up to a
fifth-floor tenement) shouting and screaming in disbelief at their
good fortune. At least I can appreciate their disbelief, since I
share it wholeheartedly. Have you ever entered a Publisher’s
Clearing House Sweepstake? Have you ever won a Publisher’s Clearing
House Sweepstake? The prosecution rests.
As
I say, we are a silly lot, and no one is more so than I, for letting
this sort of nonsense get to me.
Dorien's
blogs are posted by 10 a.m. Central time every Monday, Wednesday, and
Friday. Please take a moment to visit his website
(http://www.doriengrey.com)
and, if you enjoy these blogs, you might want to check out Short
Circuits: a Life in Blogs (http://bit.ly/m8CSO1).
1 comment:
Another reason I no longer watch TV or bother with ads. Although...I do miss the adds for vinyl record compilations that used to show in the 70s. Ahhh...now those were the days.
Post a Comment